– Proud partner · Football Finance Forum 2026
Turn sports data into decisions.
Clubs sit on roster, ticketing, fan and finance data that never meets in one place. Solution Designers connects it — one governed source of truth where squad economics, matchday and commercial drivers flow straight into the P&L, balance sheet and cash flow.
In partnership with
– the GAP
Most clubs plan in spreadsheets. The numbers never reconcile.
Operational systems on one side, finance on the other, and a person in the middle copying figures between files. It is slow, fragile, and impossible to defend to auditors, sponsors or the league.
– Typical solutions today
Where it breaks
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Excel-centric planning with manual prep and copy–paste between files — error-prone and slow.
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Player & staff contracts tracked in spreadsheets no version control, no audit trail, hard to simulate renewals, clauses or amortization.
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Isolated tools for ticketing, access, retail/POS and social no link back to financial planning or cash forecasting.
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Static reports that can't write back or run scenarios insights arrive too late to steer.
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Reliance on a few key people maintaining macros operational risk and bottlenecks.
– With Solution Designers
One governed platform
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Data integration and cleansing across heterogeneous sources a consistent, audit-ready base.
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Interactive dashboards for finance, commercial, marketing and operations with shared KPIs and definitions.
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Integrated planning and forecasting with governed write-back, scenarios and versioning built into the application.
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Role-based security, validation rules and audit trails cloud or on-premise to match your compliance needs.
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Start with core finance and ticketing, expand to squad, sponsorship and mobility no re-platforming.
– What we deliver
Three things, governed end to end.
Integrate
One data foundation
We unify roster and market values, ticketing and access, fan, social and mobility data with finance — a single, write-back-capable model instead of disconnected exports.
See
Dashboards that decide
Interactive cockpits for finance, commercial, marketing and operations — combining source systems into new KPIs and distributing automated reports without manual compilation.
Plan
Integrated, scenario-ready planning
Governed write-back, versions and what-if simulation built directly into the platform — renewals vs. transfers, ticket pricing, qualification scenarios, instantly reflected in financials.
– From pitch to concourse to social
Every operational signal connects to a financial outcome.
Finance shouldn’t plan against guesses. We tie real operational drivers to the bottom line, so a change on the pitch or the concourse shows up in the plan the same day
Source system
Financial decision
– Football-first
Built for how a club actually runs.
– Proven on the pitch
Leading clubs run sport and finance as one.
“By integrating sports and finance on a central planning platform, clubs can respond flexibly and quickly to change. Transfers can be planned and scenarios simulated — from effects on squad structure all the way through to cash flow.”
Andreas Sauer · CEO & Founder, Solution Designers — on delivering Board solutions that span personnel and OPEX planning through matchday, squad and transfer planning, converging in the P&L and cash-flow view.
faster decision-making
fewer errors
budget transparency
– Football-first
Built for how a club actually runs.
Solution architect, implementation, service
Sport-and-finance specialists. We design the data model, the dashboards and the integrated planning logic that turns club data into governed decisions.
Technology platform
The intelligent planning platform: AI-supported forecasting, scenario simulation and Excel-like, governed write-back on one single source of truth — cloud or on-premise.
Implementation & service | UK & Germany
Better Decisions Group brings consulting, implementation and ongoing support close to the club. From setup to daily use — turning data into real impact.
– TransferRoom Football Finance Forum 2026
Let's plan your season like the numbers depend on it.
Book a working session with our team at the Forum, or a remote consultation. We’ll map your source systems to a single planning model and show the P&L impact — using your real drivers, not a generic demo.
Lisbon
